What Is The Difference Between Primary And Secondary Research

 Camila Farah    

 
Chart On Primary Vs Secondary Research Researchmethods Secondary Research Primary And Secondary Sources Secondary Source

Market research can be classified as either primary or secondary research.

If you haven t already suspected the difference between primary and secondary research is primary is written by the researcher while secondary is a reexamination. This means that in primary research the researcher is directly involved in the data collection and categorization process. Primary research is conducted with the help of the primary sources available whereas secondary research is conducted on the basis of some data collected from someone who had got it from some source. Secondary research gives you a foundation on which to build while primary research helps you identify specific needs.

The difference is quite simple yet there is often confusion around this topic. Secondary sources often use generalizations analysis interpretation and synthesis of primary sources. Secondary sources are closely related to primary sources and often interpret them. As opposed to secondary data which is easily accessible but are not pure as they have undergone through many statistical treatment.

That s pretty much just based on. These sources are documents that relate to information that originated elsewhere. The first and foremost difference between primary and secondary research is primary research is based on raw data whereas secondary research is based on analysed and interpreted information. Moreover the research is focused to analyze and interpret information and the research is carried out by someone else.

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Primary vs secondary market research summary in a nutshell primary research is original research conducted by you or someone you hire to collect data specifically for your current objective. Once you have narrowed down your target group you can do lower cost versions of primary market research such as sending out surveys or questionnaires. The primary and secondary research both have own importance as the process of secondary research is rapid and easy and focused on the fashion and market trends hamilton 2010. Examples of secondary sources include textbooks articles and reference books.

Primary research involves firsthand information gathered directly from the target population while secondary research involves the use of secondhand information which comes in the form of published articles newspapers news reports recorded interviews videos books and other printed or recorded resources. First let us comprehend the major difference between primary and secondary research.

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